Reebok Image Analysis

• Colour scheme: - The colours used in this poster are grey and black. If you look at his hat and the top half of his T-Shirts it is in a camouflaged top. This not only goes with his rap persona of being low key but also fits in with his music. This goes with the black and grey colour scheme of the poster. These colours give an urban and gritty feel which symbolise 50 Cent's and Reebok's target audience which is known for the gritty street style. 
• Composition: - The image of 50 Cent (a well-established and modern rapper) is placed to the side next to the quote to show that 50 Cent can accept who he is as his quote   This not only improves 50 Cent's image and status but also reflects how the brand is also well-established. The phrases "no plan b" is the quote emphasises how Reebok, as a brand, are down for business.
• Medium close- up shot of his face: - The camera shot clearly focuses on the expression of the central image which is of 50 Cent. By doing this, they have moved the central image more to the left than the right. This is odd because most of the time the central image is central but slightly to the right. However, this shows the quote ''I Am Who I Am" instead of him which in itself is his finger prints. By doing this Reebok are going to the core of the picture by using his fingerprints showing how deep the meaning of it is within the picture.
• The dominant readings Reebok would've like to have successfully given out is that they are a successful, strong brand that have stood the test of time by being original and independent. This is an accurate representation of the brand and it is appropriate for Reebok to have 50 Cent as the cover poster model because he also represents the brand values as well. 
• The oppositional readings are that they had a black male rapper on the cover of a shoe company with the tag line misspelled and a picture of fingerprints. this could connote something bad such as 50's past - being shot 9 times and still surviving.