100-10-1 Task + Homework

Audi: Professionalism.
Audi is an interesting brand because at first glance you see a company that produces products for people that have rich and successful careers but then after sitting in a car or using a product. You still feel as if it is made for people that have rich and successful careers. Its brand values would probably be marketed around luxury and space. Audi is for people who most likely have a family and work in a high paying job. People from the A/B demographic would most likely own an Audi. These people fall under the category of elites and experts.

Audi is about indulgence and personality without hassle. 

Waitrose: Premium.

Waitrose is part of the John Lewis conglomerate; a chain of department stores operating throughout Great Britain. As they are very pricey selling some products at nearly 50% more than what their competitors does, Rich, luxurious lifestyles are who they cater for. People who shop at Waitrose often bring their own bag (Waitrose premium bag) which means they fit in the “Nature & the natural world” line of appeal. This is because they are coming prepared and does not need to worry about bagging later which will in turn help the environment as they are not using bags.

Waitrose is about prestigious health appropriate delicacy and drinks. 

Asda: Cost-effective.

Asda is part of the chain brand Walmart which is owned by billionaires Sam and Dough Walton. Despite of this, Walmart’s line of appeal is "Happy Families". This is because Walmart stores are stocked with a variety of products such as Laptop and televisions for teenagers to Barbie’s and Bratz for young kids. Asda’s line of appeal falls under Successful careers as people that shop there are usually above the ABCD demographic - finding people that earn well over £20,000. Not only this, Self-importance & pride is one as they offer cash back on your daily shop in comparison to Tesco’s.

Asda is about good wholesome food at a cost effective price.

London 2012 Olympics: Elitism.

The 2012 Olympics is interesting because it is not only an event that prestigious elite people attend it’s also an event watched and performed by elite people. Some of the competitors in the Olympics are the best athletes in the sport meaning a lot of work has gone to get them to where they are. The Olympics is associated with a few lines of appeal: Art, culture & history, Successful careers and Self-importance & pride. Because the Olympics is usually hosted in a country around the world it usually has over one billion people view it.

The Olympics is focused on the pride of the nations. 

Starbucks: Originality.
The Starbucks brand has sparked interest because although its target audience is successful businessmen/women the people who drink it are teenage girls studying at school. Its brand values would be about quality, lifestyle and a personal touch. This is because Starbucks was the first place to write a customer’s name on the coffee itself giving it a feel that no other coffee outlet has created before giving them a sense of uniqueness. To add on to this Starbucks is a popular date place so Successful romance and love would fit in the lines of appeal.

An unoriginal product with an original feel that still caters to the masses. 

Innocent Smoothies: Healthy.

Personally, I would associate Innocent Smoothies with being rich and luxurious lifestyles as the drink itself is not full of additives and or unhealthy stuff that other drinks such as coke cherry - which is still made by the same company (Coca Cola Brand) - has inside of it. Not only this, I feel like it is part of the Happy families line of appeal because in the adverts they are usually surrounded by a picnic table with a family drinking out of it. However, because I know and understand that Coca Cola brand has manufactured the drink I personally think its lines of appeal and their brand values change. This is because Coca Cola and the drinks they have made have led to an increase in medical problems such as heart diseases and tooth decay.