Cool Brands Homework

McLaren:

 I personally like McLaren because of their wide range of exotic and  fast cars. Their brand values are to provide people with high performance cars that are technologically perfect as was shown by the launch of the mp4-12c. McLaren are known for having one of the most superior race cars. They also sponsor Lewis Hamilton  - an award winning F1 Racer. I think they made it onto the cool brands list because of their formula 1 team as they do really well in F1 racing and improvements over they years.

Apple:

Apple was created in the early 1970's by Steve Jobs and two other co workers. 

Apple's brand values would relate to opportunity and access success as they aim their products for people of the rich, luxurious lifestyles as they deliver high end, well marketed beautiful technological products.Not only this companies such as 02 and the times (newspaper) use apple technology as they feel it is the best in the market. This brand may have made it to the list as it is the most valued brand to date and is the most popular worldwide, everyone wants an apple product. I chose this brand as I am personally a strong apple consumer and prefer apple software such as IOS  over competitors such as KitKat. Over the years Apple has been named the innovators of inventions as what ever they create whether it has been done before still feels brand new and strong to the name. 

Virgin:

Virgin was founded by Richard Branson in the late 1980s.

Virgin Atlantic and Virgin Broadband  continues to present themselves with the pride of being a travel 'super brand' . This is because not only do first class flights all over the world that go to over 300 airports but they also have one of the leading internet providers in the United Kingdom which is Virgin Broadband. Virigin broadband is sponsored by Usain Bolt. The fastest 100m sprinter in the world currently. This is to show how fast their internet is. Not only this, I think it deserves to go on the cool brand website because it is available to everyone around the world and anyone of any age.
Mercedes-Benz's:

Mercedes-Benz's are a well established car manufacturer which make high class cars for any specific type of person, ranging from an A Class to a G wagon. They also give people the choice to customise their own car on the website to their needs. This gives the customer the opinion that Mercedes-Benz care about every little detail to help please the . They also promote really 'class' brand values and they always try to promote their brand as a very prestige brand. Because of this, they are known as the business man's car as many powerful people drive Mercedes.

Nike:

I personally like wearing Nike as they have a lot of clothes that are fashionable but are easy to wear especially their t-shirt and trainers range. Not only this, they are known for their shoe range most famously their "Jordan's" collection (After Michael Jordan the famous basketball player) as they were the game changers in the past years. Their brand values are to provide people with sports clothes that can better their performance in sports. I think they made it onto the cool brands website because they are worn by a lot of people especially in their teenage years.